People don’t want ads, they want memories. To shift from spammy marketing to providing experiences, companies like Anheuser-Busch, Spotify, NPR, and Wired promoted 80,000 events in 2013 with a little startup called Splash. In co-founder Ben Hindman’s first in-depth interview, he tells me how Splash's event platform is challenging bland incumbents with its beautifully designed party websites. Read More
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