Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France’s Mesagraph, and it is also acquiring SecondSync in the UK. Mesagraph works with broadcasters in France such as Canal+, France Télévisions, M6, TF1.
With the acquisition, Twitter is buying infrastructure: instead of building up relationships in Europe, Mesagraph has them in place already, working with analytics provider Médiamétrie as well as Microsoft and Mediabrands on marketing. “We’ve learned a lot from our partners and really enjoyed being part of their most innovative projects,” the startup notes in its blog post.
Terms of the deal were not disclosed but the company says it will be working out of Twitter’s UK office in London.
More to come.
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