Wednesday, March 26, 2014

AOL Aims To Unify Its Programmatic Efforts With A New Ad Platform, ONE

AOL's Tim Armstrong and Bob Lord are taking the stage at the ad:tech conference in San Francisco today where they're announcing a new programmatic ad platform called ONE. I met with Armstrong (CEO) and Lord (CEO of AOL Platforms, which is the new name for AOL Networks) earlier this week to discuss the news. Armstrong said ONE represents the company's work to "fully formulate a vision for the… Read More

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