In 10 years, when we look back and think about which companies fundamentally changed the way viewers get their TV shows delivered to them, will Roku be a part of the conversation? Based on what the company has done to date, and where it’s going, it seems likely.
That’s because no company has done more to define what we can expect from streaming video hardware than Roku — and the company did it all while competing against much larger companies that also wanted a piece of the pie.
More Than A Survivor
Consider this: Since launching its first “Roku Netflix player” in 2008, the company has had to compete against similar hardware devices from Apple and Google (and Amazon is on its way). Not only has Roku survived that onslaught, but it’s thrived.
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