Sunday, March 2, 2014

Kickstarter Is About To Crowdfund Its $1 Billionth Dollar


How much money would you guess the Internet has collectively thrown at Kickstarter?


Don’t bother whipping out the ol’ graphing calculator — Kickstarter actually shares that number regularly. Sometime quite soon, Kickstarter will surpass $1 billion dollars pledged.


This comes from Kickstarter’s own statistics page, where the company regularly provides a breakdown of where the money is going on the site. As of this morning, Kickstarter has crowdfunded $999,209,752 dollars — or roughly $791k shy of the big B. They’ll likely pass the billion mark some time in the next few days.


Other interesting stats that can be gleaned from the page:



  • 135,270 campaigns have launched on Kickstarter

  • Of those, 57,052 (43%) reached their funding goal. Of the larger chunk that does not succeed, 10% of those didn’t receive a single dollar.

  • While the “Games” category is only ranked sixth in terms of number of succesfully funded projects (after Music, Film, Art, Publishing, and Theater), it has by far the most campaigns that have raised over $1M, and its campaigns have collectively raised more than any other category.

  • If your campaign can raise 20% of its goal, it’s 80% more likely to succeed.


(For the curious: Kickstarter takes a 5% cut of campaigns. I promised you wouldn’t need to whip out your calculator, so: on $1B, Kickstarter’s share would be 50 million or so.)


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