Secret is hoping to grow bigger and capitalize on SXSW with two new features. Share lets you post any Secret you see to Twitter, Facebook, SMS, or email. Nearby lets you opt in to seeing Secrets shared by people nearby, which could create an ad hoc community of users at SXSW. The two could draw more people into Secret and keep them there even if they don’t have friends on the app.
While technically everything posted on Secret is public, the fact that its juicy little nuggets could get shared on Twitter and Facebook might scare people away revealing their more scandalous thoughts. The Secret team is gambling that the growth achieved through through public sharing will offset any chilling effect it causes.
In a blog post, the Secret team explained that “Whether you’re reading secrets from your friends or someone at the same event, we believe that knowing how you’re connected to the author of a post is a big part of what makes Secret fun and different. We hope these new features will help you discover more of the innermost thoughts of your friends and those close to you.”
When you share with Secret, tweets come out looking like this:
"I just want you to admit you're in love with me. " – via @getsecret http://ift.tt/1eb8RU9—
Josh Constine (@JoshConstine) March 07, 2014
Seems Secret didn’t have all the bugs worked out as the sides of images seem to be getting cut off in Twitter cards, and the text within the image isn’t wrapping to the next line like it does in the app. Also, the formatting of the tweets is a little strange. It looks as if you posted the Secret yourself, not that it’s someone else’s that you’re sharing.
We’ll have more details and analysis soon.
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