At this year’s Dx3 digital business expo in Toronto, one of the highlights was a Seattle-based company called Hointer that’s aiming for nothing short of a complete revolution in the way we buy clothes in stores – and it’s using robots to make it happen.
If you ask the average guy about their least favorite part of the shopping experience, a good chunk of them are probably going to cite having to deal with overeager sales staff. Customer service is one thing, but feeling harangued by people who go in for the hard sell is something else, and it’s hard sometimes to distinguish between the two.
There’s also the problem that the retail isn’t necessarily what one might call convenient or relaxing: fighting crowds, hunting through disorganized stock, waiting ages in line for check-out. Amazon is succeeding in taking away business from physical retailers, and it’s doing that mostly on the back of providing an experience that doesn’t require anyone to leave the comfort of their own homes.
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