Tuesday, March 4, 2014

Beats Music Acquires Music Marketing Company Topspin Media

Beats Music, the streaming music service recently launched by the similarly-named headphone company, just announced that it has acquired Topspin Media.


The companies were already connected — as Beats Music CEO Ian Rogers notes in a blog post, he was CEO of Topspin before leaving to run Beats Music last year.


“The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience,” Rogers writes. “Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.”


Topspin has a blog post about the deal as well, which discusses the impact on its existing customers.


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