The ecommerce giant Amazon has delved even further into the hardware space with the launch of a long-rumored streaming media device called the Amazon Fire TV. It said that it has watched these devices sell on its platform for a long time now, so it knows what is and isn’t working for customers, hence its decision to try to do this better than anyone else out there, by “invent[ing] and simplify[ing].”
Their approach was to try to make “complexity disappear,” hence the Amazon Fire TV, a sleek, tiny black box for your home theater.
Developing…
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