It all started at a party with a bottle of protein powder. Erin Parker, a Stanford graduate and enthusiastic proponent of “bikini bodybuilding,” was visiting a friend’s party while holding some protein powder. These amino acids proved relatively unpopular with the other guests in attendance, but one other person at the event was at least curious about the woman holding protein.
Nidhi Kulkarni, an MIT computer science graduate and competitive rower, walked up to Parker and began asking questions about the powder, such as how to use it to more effectively put on high-quality weight. The two nurtured a friendship, and several months later, joined together to build a new workout app for women called Spitfire.
Parker and Kulkarni are on a mission to provide women with a very different type of workout app, culled from their own experiences as strength builders and athletes. Instead of showing a couple of ineffective exercises, Spitfire presents comprehensive “plans” that teach women how to reach their long-term goals, even when they will require immense work. Each plan is inspired by an actual woman, and none of the images in the app use models (in fact, many are of the founders themselves).
Their hope is to encourage women to believe that they can achieve incredibly difficult challenges with more realistic depictions of the steps ahead, building “spitfires” in the process.
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