Yahoo CEO Marissa Mayer just made her first announcement on-stage at her Consumer Electronics Show keynoteÚ that the company has acquired Aviate, a startup that automatically organizes the apps on your homescreen.
Mayer suggested that Yahoo could use Aviate’s technology to deliver its content in smarter ways. For example, she said that your homescreen could automatically show you stock quotes at the beginning of the day, “instead of having to search or scroll for apps.”
The company offered more details in a blog post:
We envision homescreens becoming smarter, more personalized, aware of your context. Aviate helps us bring this vision to life. Aviate auto-categorizes apps on your Android phone and intelligently gathers them into “spaces.” By using signals to understand your context – WIFI, GPS, Accelerometer, Time, etc – Aviate automatically surfaces information at the moment it’s useful. So whether you’re just waking up, driving, at work, or maybe out for the night, Aviate learns your habits and helps anticipate the information and apps you need – making your phone smarter.
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