Twitter wants to be source for deep news discovery, not just first-hand accounts. So today it announced Twitter Related Headlines, a drop-down card on tweets that shows what websites they’ve been embedded in. This lets you follow through on a story, learn extra context, and encourages you to tweet more news yourself.
Twitter explains how when basketball player Jason Collins became the first NBA player to publicly come out as gay via a tweet, that tweet was rapidly embedded around the web. The new feature would have made it easy to find those stories right from Jason’s tweet, and dive in for more details.
The feature will also give extra distribution to stories that embed tweets, promoting the practice. That’s important as other sites like Facebook are getting into embedding. If a site has to choose between Facebook and Twitter, it might go with Twitter to grab that referral traffic bonus from Related Headlines.
In a bit of Twitception, the Related Headlines links also show up on the embedded tweet. That could irk some publishers, since they might end up displaying links to their competitors. For example, in the real embedded tweet below, you’ll see links to ESPN and Fox Sports. Fox might not want to show a link to ESPN on their site.
Twitter will now show you which news websites have embedded notable tweets: bit.ly/161q50Q http://t.co/FVO4ijVsvQ—
Yahoo Tech (@YahooTech) August 19, 2013
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