Twitter has acquired Trendrr, a company that tracks social media engagement around TV content, as announced in a Trendrr blog post and confirmed in a tweet by Twitter.
Trendrr says it’s “excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.” The company also says it will continue to honor its existing contracts but will not be signing new ones.
Earlier this year Twitter announced that it was acquiring social TV company Bluefin Labs.
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