Wednesday, February 26, 2014

Workday Acquires HR Predicitive Analytics Company Identified


AFter releasing earnings this afternoon, Workday has announced today that it has acquired Identified, a company that offered predictive analytics human resources software.


In a statement, Workday said the company’s “product development team is expected to enhance search capabilities and accelerate the delivery of predictive analytics and machine learning throughout Workday’s suite of applications.”


n November 2011, Identified launched to create a better professional job search engine. The company then pivoted to providing an analytics-based recruiting software. Part of the company’s secret sauce was its patent-pending, artificial intelligence technology called “SYMAN,” which aims to organize the masses of disparate, incoherent professional data that lives in social media profiles in order to identify new insights into the job market.


Identified raised $22.5 million to date from investors like VantagePoint Capital, Capricorn Investment Group, Tim Draper, Innovation Endeavors, Chamath Palihapitiya and others.


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