Wednesday, October 2, 2013

Staples Buys Runa To Square Up To Amazon In The E-Commerce Game For Office Supplies

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Staples is today announcing an acquisition of Mountain View-based Runa, a specialist in e-commerce personalization technology — one of a series of recent moves the company has been making to compete better with Amazon and others in the online sales of office supplies. It looks like this might be the retailer’s first acquisition of a Silicon Valley startup.


Terms of the deal were not disclosed but we are trying to find out.


The news follows another development last week, when Staples announced the launch of Staples Connect, in partnership with smart home tech company Zonoff, to help create a hub for consumers to connect products in their home and control them via a single app.


“Runa has a unique platform and outstanding talent with experience in e-commerce and online marketplaces,” said Ronald Sargent, chief executive officer and chairman, Staples, in a statement. “With Runa, we’re adding technology to better serve our customers with personalized items, offers, and delivery estimates, all in real-time. Runa will allow us to tap into the wealth of engineering and e-commerce expertise in the Silicon Valley area.”


More to come.






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