“Pressure-Free” Car Buying Service CarWoo! Shuts Down

Today is the day for shutdowns, it seems. Joining Outbox and Canvas/DrawQuest as the latest to dive into the Deadpool is CarWoo, a service that aimed to make buying a car “pressure-free”.

CarWoo allowed would-be car buyers to work with auto dealers semi-anonymously. Buyers would enter details about the sort of car they were looking for, and nearby dealers would make their best offers. From their, buyers were able to make counter offers without revealing their identities. Only once a buyer accepted a deal would the dealer get access to the buyer’s information.

The company closed its doors with the end of yesterday’s business day, with a “small group” of employees heading on to competitor TrueCar. The team posted the following announcement on their site this morning:

CarWoo! was founded with a mission to deliver the best car buying experience possible. While CarWoo! is shutting its doors, our commitment to that mission remains as strong as ever.

To that end, a small group of us will be joining TrueCar, the negotiation-free car buying platform. CarWoo! helped hundreds of thousands of car buyers get a better experience. In the spirit of transparency, we believe TrueCar came up with a better way and has emerged as the dominant force in helping to reshape automotive retail. I see an incredible opportunity in this moment in time to take our successes and, equally important, our entrepreneurial learnings and apply it to what we believe will be the brand that forever changes how people buy cars.

I am personally proud to join the stellar group of innovators at TrueCar. Thank you to everyone that gave their heart and soul to CarWoo!. Our passion for building the best possible buying experience lives on.

Tommy McClung

President and CEO, CarWoo!

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