Saturday, August 31, 2013

Because Walking Saves Lives, Mobilizer Inc. Is A Startup That's Aiming To Get Hospital Patients Moving

2b - The Solution - Mobilizer Freedom

For sedentary medical patients, one of the easiest ways to reduce the time of hospital stays and decrease the risk of complications like blood clots and pressure ulcers is simply to get up and walk around. But with medical equipment like oxygen tanks or IV drips in tow, it can take nurses up to 20 minutes to prepare a patient for ambulation, adding up to hundreds of hours of wasted time each week. This means that when patients are finally up and moving, some are only walked as far as their door before being sat back down.


Mobilizer Inc., a graduate of the ZeroTo510 medical device startup accelerator, created a six-wheeled holster for all of that medical equipment in order to make medical ambulation easier and faster. The carrier sits next to the patient’s bed so that only one attendant — rather than up to five — is needed to unplug it from the wall, release the brake, and get them moving.


Mobilizer, which launched in May, has raised $300,000 in funding from Innova Memphis and MB Venture Partners and plans to close another $400,000 in the coming year. CEO and co-founder James Bell said that so far Mass General Hospital and the Vanderbilt University Medical Center have purchased units, which cost a little under $5,000 apiece.


According to Bell’s projections, Mobilizer will be net cash flow positive by year’s end. The company has sold almost 100 units to date.


The proliferation of medical startups like Mobilizer offers an invaluable payoff: the possibility of finding ways to reduce the economic and personnel burdens on the hospital system. Medical tricorders like the Scanadu SCOUT and Teddy the Guardian, for instance, show potential to do so by putting diagnostic tools in consumers’ hands and therefore reducing the number of unnecessary visits to the doctor.


In the case of Mobilizer, getting patients’ blood flowing means turning over beds faster by speeding recovery rates, avoiding the cost of complications, and boosting staff efficiency.


Although medical tech companies often struggle to get FDA approval before they go to market, Mobilizer is a class 1 exempt service, meaning the clearance process requires proving a certain level of quality and paying a fee to register with the FDA.


Bell said that the plan is to create platforms for different hospital departments, tailoring the Mobilizers to their varying equipment needs. Outside of the hospital, it will be easy to scale into home care as well. And Mobilizer is looking to form partnerships with other medical tech companies.


“We are establishing relationships with other companies, for example with a portable ventilator company that mounts right on the Mobilizers really easily,” Bell said.


Mobilizer does have some competition in this space, but Bell pointed out that efficient solutions are not widespread in hospitals yet. He said he had heard of some centers using red Radio Flyer wagons to carry equipment, or taping oxygen tanks to walkers, which, yes, is just as risky as you might imagine.


You know what? That alone is a pretty good argument for a better equipment carrier.






CrunchWeek: iPhone Trade-Ins, The New New Foursquare, And Twitter's Blue Lines Problem

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This weekend, summer is sadly coming to a close (in the Northern Hemisphere, at least.) But all is not lost! At least we still have CrunchWeek, the show that brings a few of us TechCrunch writers together to chat about the most interesting tech news stories from the past seven days.


This time around, Leena Rao, Anthony Ha and I discussed the ins and outs of Apple’s new iPhone trade-in program, the latest big update to the Foursquare app (and the rumors of a possible Microsoft investment), and Twitter’s latest redesign with lots of controversial blue lines.






India's Visa Maze Ensnares Foreign Entrepreneurs

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Carrying all the right documentation for his five-year business visa, Alex (not his real name) embarked on what he thought would be his fourth and final visit to the Indian immigration authority. He believed his wild goose chase was almost at an end. However, his awkwardly smiling assassin, the elusive office supervisor, had other ideas.


“Sorry, you can’t get your visa now, please come back in some time,” the supervisor said, fatally.


Alex’s plight shows the difficulties entrepreneurs face in trying to access the booming market of India today. This is his story.


The economics graduate moved to India about a year ago to co-found a social business with his peers. The government made them wait the best part of a year before approving their application to be incorporated as a local not-for-profit — a vital credential to navigate the country’s Catch-22 regulatory system. With incorporation certificate in hand, Alex was confident the last piece of his visa puzzle, namely attaining a five-year authorisation to work to improve the quality of life for Indians, was about to fall into place.


How wrong he was.


Stepping into the office was like entering Punxsutawney, Pennsylvania, on Groundhog Day, endlessly waiting for a weasley little oracle to emerge from his hovel in order to deliver bad news. Alex was forced to return to the office three times because he “didn’t have the right documentation.”


On the fourth visit, the bureaucrat, ensconced in his glass bubble, again said he didn’t have the right documents and would have to come back again. At the end of his wits, Alex didn’t buy it. After failing to plead his case with the front-line worker, he asked to speak with the manager lurking in the background. The bureaucrat turned meekly, skulked over, and relayed the request to his superior who took one look at the fiery redhead on the wrong side of the counter and scurried away to his glass-walled office, deep in the bubble. The clerk returned and, as if the whole spectacle had not been witnessed, told Alex the manager was unavailable.


“The manager is right there,” he said, pointing to the anonymous office. “I just need to speak with him for two minutes. I’ve already met him before. He knows my case.”


“Sorry sir, he is not available,” the bureaucrat said, reciting a well-used line. “You’ll have to send him an email to organise an appointment.”


Email? Alex was all too familiar with India’s digital black hole, where bits may have even travelled backwards and forwards in time, even to alternate universes, because they never seemed to reach their intended destination.


He whipped out his laptop and emailed the appointment request to the teller who was sitting down before him, but also included a stern warning: “I’m not leaving until I can speak with him.”


The bureaucrat retreated to discuss the latest turn of events.


Alex briefly took a minute to survey his surroundings. The same situation was playing out at three or four adjacent counters.


“This is the fourth time you’ve asked me to come back for a five-year business visa. I have all the right documentation, I have had it all along. Why won’t you accept my application?” railed another aggrieved applicant.


Alex snapped back to attention when the manager emerged from his den. He was face-to-face with his tormentor.


“What’s the problem, sir?” the manager asked.


“You know what my problem is! We’ve already spoken about it, you told me to come back with more information and I did. I’ve come back four times with the correct documentation and you’re still telling me I won’t be approved?!” he said.


“I’m sorry sir but we can’t process this visa application now, please come back in some time,” he said, wearing a weak smile.


“Why not?”


“I’m sorry sir but we can’t do this now, please apply in some time,” he repeated, like a broken record.


No matter how he always received the same answer and result but despite the frustrating experience he plans to come back and try again. He’s chasing that sweet feeling of victory that can only be earned by simultaneously exerting extreme amounts of effort and patience to achieve ordinarily routine tasks.


The Red Tape At The Finish Line


For an entrepreneur, there’s a lot to like about India. The subcontinent’s diversity, population, and economic disparity offers near endless problems to solve, as well as the scale to make a meaningful impact and return. But if you get too far ahead of yourself, the red-tape woven noose dangling around your neck will rein you back in. The rope becomes dangerously short as you enter the government maze, where searching for the right approvals demands long wait times, repeated visits, and constant apprehension as to whether the application will even be received. It’s an exercise in humility.


Saju James, partner at Fragomen Global Immigration Services, said the visa process was straight forward — if you know the procedures. This means that you must give the consulates the right information, right down to using the correct vernacular in the application.


“If you don’t stick to the template, exactly what the consulate is looking for, the chances of getting denials are much higher,” said James, whose firm has processed close to 1,000 work permits, less than two percent of which have been rejected.


This is a legacy of the way that visa offices were run before 2009, James said, when the Indian government didn’t have direct oversight of the approval process. Previously, each visa office and consulate operated as its own fiefdom; and a single supervisor served as judge, jury, and executioner.


“It was very arbitrary and the consulate officers had the power to decide, simply based on the interview,” he said. “They would say, ‘no, I’m not convinced this candidate should go on a work permit, he needs to apply for a business visa,’ and the reverse would happen as well.”


That changed as the government took direct control of the process and released specific guidelines and processes to be followed. Most importantly, it started measuring workers on how many visa applications they actually processed, as opposed to simply documenting the number of hours they worked.


It was a vast improvement.


“The only difference is that they have not published the formats for when you apply for a visa application, so some offices still give a difficult time to applicants.”


James said it was difficult to track the efficiency because the agencies themselves did not record the rejection rates. However, he estimated that the number of unsuccessful applications previously ranged into the double-digit percentages.


This is all little comfort to Alex, who still goes to bed every night in fear of being woken up by that same Sonny and Cher song and seeing his visa application, as complete as it always was, lying unapproved on his cheap desk.


[Image via Flickr]






Gillmor Gang: Contextual Adults

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The Gillmor Gang — Robert Scoble, John Taschek, Kevin Marks, Keith Teare, and Steve Gillmor — settle in for the Labor Day weekend with a tour of a busy news week. Stops along the way include iBeacon in iOS7, Twitter’s thin blue line, the politics of twerking, and devices, devices, devices.


Short takes on Bill Gates’ unlikely return, Apple’s iTrade-In offer, why Chromecast will change our habits, and Google’s Chromebook move in classrooms round out a lively end to summer. It’s a world where software is free and we spend our time saving up for the next shiny dongle.


@stevegillmor, @scobleizer, @jtaschek, @kevinmarks, @kteare


Produced and directed by Tina Chase Gillmor @tinagillmor


Live chat stream






Friday, August 30, 2013

Former Waywire CEO Nate Richardson Joins AOL As President Of AOL Live

nathan richardson

A few weeks ago we reported that Nate Richardson, the CEO and co-founder of Waywire, would be leaving the company as it makes a strategic shift from content creation to content curation. Well now we know where he’s landed: Richardson has joined our parent company AOL* as the President of AOL Live, TechCrunch has learned.


Richardson was one of the co-founders of Waywire, along with Newark mayor and Senate candidate Cory Booker and Sarah Ross. The company originally set out to focus on creating its own high-quality video content, but recently shifted direction to become more of a personalized hub for curated content. Richardson exited the company while the curation site was still in beta, and we’ve heard Waywire is looking to announce a new CEO soon.


We heard rumors that Richardson was being courted by AOL around the time of his departure from Waywire, but apparently he hadn’t joined the company at that time. That said, the decision to become part of AOL isn’t totally surprising, as Richardson has a long history of working in media. In addition to serving as the CEO of Waywire, years ago he had also been the CEO of ContentNext Media, former home of tech blogs such as paidContent and MocoNews.


Joining the AOL team also means that Richardson will be reunited with my boss’ boss’ boss’ boss, AOL Brand Group CEO Susan Lyne. Those two worked together while Lyne was CEO of Gilt Groupe and Richardson held various roles at the company, including Gilt City president and GM of Gilt Groupe’s Men’s section.


At AOL Live, Richardson will oversee the new live streaming video channel that the company is putting together. That channel has yet to officially launch, but the idea seems to be to offer up a continuous lineup of news and interviews that will match the type of content you’d expect to see on the AOL.com homepage. So lots of celebrity and entertainment news, sprinkled with light doses of sports, finance, and quirky lifestyle stories.


There will be lots of opportunity for AOL to experiment with that channel, as the company did when it held an open casting call for anchor auditions. Over the course of two days in June, AOL had anchor hopefuls come in and read the news of the moment, with a hilarious hodgepodge of characters swinging by the studio to try out.


The live auditions weren’t the only experiment that AOL Live will be testing out — apparently the company sees an opportunity to have live brand messages interspersed in the content, in addition to the usual pre-roll ads that will appear when someone starts up the stream.


The hope is that viewers will watch AOL Live in the same way they might leave daytime TV on while going about their day. Lyne told Adweek a few months ago that viewers could eventually get into the habit of leaving a live AOL player on minimized all day at work.


Anyway, it all sounds like an interesting new endeavor for Richardson.


==

* While we’ve been told that TechCrunch is an integral part of the AOL franchise, neither AOL PR nor Richardson responded to a request for comment at the time of publication.


But hey, it’s the Friday before a holiday weekend. I get it.






Following Mobile Test, Facebook Tries Out A ‘Trending' Section On Its Desktop News Feed

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Back in June, Facebook said it would be rolling out a number of features for following public conversations, and it looks like it’s holding true to that promise.


Specifically, the company is testing a section highlighting “Trending” topics that appears alongside its desktop newsfeed. The Wall Street Journal first reported on the test, and it included a screenshot (which you can see to the left) that looks pretty much as you’d expect — a box with a list of linked topics.


A Facebook spokesperson sent me the following statement:



We are running a small test of a unit on News Feed that displays topics currently trending on Facebook. Right now it’s only available to a small percentage of US users and it is still in the early stages of development. We will share more details down the line if we decide to roll it out more widely.



Facebook has been moving towards something like this for the past couple of months. It launched searchable hashtags in June, and those are all about making it easy for people to see related conversations around a single topic. At the time, the company said it would be “rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics.” Then, earlier this month, it started showing trending topics with to some mobile web users.


Trend-based navigation is a pretty natural outgrowth of adding hashtags, so it might seem strange that Facebook is taking a while to go from one to the another. However, public-private dynamics can work pretty differently on Facebook than on Twitter (where the hashtag/Trending Topics ideas were popularized), so I imagine Facebook is using tests to make sure this approach makes sense with its more private model.






Ask A VC: Bessemer Venture Partners' Ethan Kurzweil On The Evolution Of Developer Platforms And More

In this week’s episode of Ask A VC, Bessemer Venture Partners’ Ethan Kurzweil joined us in the studio.


Kurzweil, who leads Bessemer’s roadmap on developer platforms and has led investments in Twilio and SendGrid, talked about the biggest changes he’s seen in developer platforms. One observation he made was that companies are tapping to separate developer platform for different functions. So startups are looking to Stripe for payments, Twilio for communications, SendGrid for email and so on.


Check out what area Kurzweil predicts will be the next big service for developers and more.